Marketing - Director of Sales

POSITION TITLE :  DIRECTOR OF SALES
DEPARTMENT :MARKETING

PURPOSE :
Under the general guidance and supervision of the Director of Marketing and within the limits of established Hotel Policies & Procedure and Sales Manager Manual. oversees day to day sales efforts of Sales Managers. with specific responsibilities for directing sales. solicitation and implementing action plans set forth in the Marketing Plan.

RELATIONSHIPS :

1.Reports directly to the Director of Marketing. coordinates functions and activities of sales personnel. interacts with potential clients and industry trade representative while covering major trade shows and conducting sales trips.

2.Coordinates activities of Hotel sales personnel.

3.Interaction with sales personnel of competitor hotels.

4.Interacts with individuals outside the hotel including. but not limited to. clients. convention bureaus. local hotel associations. government tourist office. airlines. travel agents. tour operators. competitors and other members of the local community.

DUTIES AND RESPONSIBILITIES

1.Directs all sales activities for Sales Managers to ensure that they meet the goals of the Marketing Plan.

2.Attend major travel functions. i.e. Trade Shows and local hotel association meetings to promote sales for the hotel.

3.Establishes and maintains effective employee relations.

4.Establishes and maintains files on major hotel account he/she has establishes in the hotel and maintains the national filing system.

5.Promotes and produces leads for Aston Bandung Hotel & Residence.

6.Plans and executes sales, trips to major market areas and reports to the Director of Marketing on new potential market areas that should be covered.

7.Analyzes marketing changes and under the direction of the Director of Marketing, implements programs with the sales department to meet these changes ( i.e. changes in FIT business, clients combining business travel with leisure travel ).

8.Establishes and maintains effective employee relations.

9.Meets with all influential clients and ensures post meeting evaluations are Conducted.

10.Recommends to the Director of Marketing direct mail campaigns to reach specific markets.

11.Organizes and accompanies FAM / Site Inspection trips to hotels by major clients.

12.Disseminates sales related information to other departments as appropriate.

13.Maintains a high level of exposure for the hotel in major marketing areas through direct sales solicitation, telephone contact and written communications.

14.Organizes and implements good programs that ensures execution of all group meetings and functions.

15.Reviews sales files as they related to good booking procedures:
a.Proper group room histories.
b.Proper group meeting program histories.
c.Proper contractual agreements.
d.Constant, on-going room block analysis.

16.Performs related duties and special projects as assigned.


REQUIREMENTS

College degree or equivalent experience.

Minimum of 3-5 years experience as Director of Marketing or Director of Sales in a first class hotel or regional office.

Proven management abilities including. but not limited to recognizing key market areas and trends. Planning short and long-range goals. including strategic ( 5-year ) planning. forecasting and budgeting. departmental profit loss analysis. sales contracts.

Frown work record in all areas of sales marketing including: good working knowledge of primary market and broad base knowledge in other markets. ( i.e .. meetings, tour/travel. incentive. corporate, F.LT. )

Experience in the above preferably gained by working in a hotel.