Marketing - Public Relations Manager

POSITION TITLE :  PUBLIC RELATIONS MANAGER
DEPARTMENT :MARKETING 

PURPOSE :
Under the general guidance and supervision of the General Manager. and within the limits established International Hotel policies. procedures and the Marketing Director Public Relation Manual. promotes and maintains good public relation in order to maintain the prestigious image of the hotel: plans. directs. controls, coordinates and participates in all Public Relations activities.

RELATIONSHIPS :

1.Reports directly to General Manager Marketing Director.

2.Communicates. Coordinates and cooperates with Executive Assistant Manager.

3.Sales. Banqueting, Personnel. Front Office, Guest Relations and other departments as appropriate.

4.Supervise Public Relations stair

5.Interacts with government and community leaders, opinion formers, the press and existing and potential clients.

DUTIES AND RESPONSIBILITIES :

1.Develops a public relation program for the hotel based on its marketing goals. Liaise with Marketing in targeting specific markets and developing the public relation strategies to reach these markets.

2.Develops media contacts. plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity.

3.Develops and organized promotional activities. coordinates with departments concerned invites VIP's and media to promotional activities: prepares and issues press releases.

4.Established sales leads from the study of magazines. newspapers and from personal contacts: coordinates sales leads with Banqueting and Sales Departments.

5.Disseminates corporate press releases to appropriate local trade and consumer media.

6.Establishes a program for sending to trade publications on a regular basis releases covering special events, promotions. etc.

7.Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.

8.Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.

9.Prepares annual Public Relations goals and budget: in corporation with Sales Manager prepares working plans to carry - out goals: compares actual achievements against goals and takes corrective action.

10.Accepts client and media complaints. requests. and inquiries and coordinates handling with departments concerned.

11.Supervises and directs photographers commissioned to take pictures of VIP’s. show. etc.

12.Coordinates all activities with the Director of Marketing.

13.Maintains good public relations by extending personalized service to VIP's e.g following up on reservations for VIP's, assisting in greeting VIP's and groups upon their arrival.

14.Coordinates guest list and invitations for VIP receptions, luncheons, dinners. Etc.

15.Maintains clipping files pertaining to the hotel (s) based on daily perusa1 of the media and provides same to General Manager. other departments. other hotels. corporate public relation Best Western International as appropriate.

16.Maintains mailing list / contact file.

17.Maintains photo file.

18.Training activities as required.

19.Establishes and maintains effective employee relations.

20.Performs related duties ad special projects as assigned,


REQUIREMENTS

1.College degree or equivalent experience.

2.Minimum of one year previous experience in Public Relations department. preferably in a same class hotel.

3.Proven management abilities including. but not limited to following: decision making process, human relations. leadership and motivation, organizational ability.

4.Effective verbal and written communication skills.